Conversion rate optimization (CRO) is the art of developing and optimizing websites with the objective of turning as many visitors to end-customers as possible.
Have you ever wondered why the conversion rate of your website is only 1% or 2%? Why only a fraction of visitors end up asking for a quote or make a purchase in your webstore? There is no single answer but there might be a number of factors that are most likely to act as obsticles when a visitor is trying to fill their needs.
Some thoughts to consider:
- Are Your marketing activities targeted effectively?
- Is your website visually appealing? Does it encourage the visitor to continue and/or act upon?
- Are there any technical errors that may frustrate the visitor?
- Do you provide clear calls-to-action?
- Have you made the purchase process as simple and straight forward as possible?
- Is you site trustworthy and secure?
- Are you describing effectively the benefits of your product or service (compared to others’)?
If you answered all of these questions without any doubt you’re well off. If you are not certain, don’t worry. You are not alone and we are here to help.
Provide us with your contact details and we will be glad to sit down with you to consider how to improve your site performance.